Dieter Zirnig

As a highly passionate, experienced, energetic and inspiring thought leader I’m driving the Digital Mindshift within different (worldwide) organisations, teams and management. By combining my technology, marketing, social and creative experiences with a 7 year corporate and 4 year agency background I am setting my focus in developing and driving highly successful and innovative integrated strategies, ideas and solutions and moving teams and organisations to next levels.

I love innovation, I love ideas and more of this – I love to develop and managing innovations by re-structuring and aligning with partners and colleagues, driven by results and arranged targets. My working-mantra is the “Digital Mindshift”: Moving organisations and teams to an open, transparent and performing connected-digital culture, driving cultural changes with a clear structured systemic approach. I love to work flexible in virtual environments as well as in-person with different kind of cultures and mindsets to find and drive alignment and progress.

Dieter Zirnig has finished studies in Tourism-, Marketing- and Free-Time-Management (Tourismuskolleg Warmbad Villach) and Mediatechnology- and design at the University of Applied Sciences in Hagenberg. At the moment he is heading for an additional Diploma in Systemic Coaching (ACC-certificated) at the Academy for Systemic Coaching in Vienna (2008-2012) with his thesis “Digital Mindshift”.

» Lebenslauf/Resumé (PDF)
» LinkedIn

CORE COMPETENCIES

● Systemic Coaching & Management Consulting
● Mediatechnology and -design
● Combining business, technical, social, creative and journalistic kills
● Digital Mindshift and Cultural Changes
● Worldwide Organization and agency experiences
● Analytics and Metrics
● Interactive Search Marketing (SEO/SEM)
● Innovations and Managing Innovations
● Digital and Social Media Strategy and Exection
● Open Management
● Innovation, Creativity and Ideas
● e-Commerce, Web Design and Development
● Media Strategy, Planning and Buying
● Strategic Alliances and Partnerships
● Content creation and management
● Story Telling and engaging presentations

PRACTICAL EXPERIENCE

Electrolux (Electrolux, AEG, Zanussi, Jaru)
Digital Strategy CEE

Developing digital strategy for the CEE region as well as execution. Driving digital engagement platforms, tools, new media mediums, research, analytics and metrics.

Hewlett-Packard
Digital Strategy Worldwide (08/2009 – now)

Developing global digital strategy for company as well as execution. Driving digital engagement platforms, tools, new media mediums, research, analytics and metrics. Driving and executing seamless brand experience across all digital forums that are relevant to customers, employees and partners. Managing the digital ecosystem across the company and all engagement platforms. Driving engagement communities, blogs and syndication strategies and standards.
Driving and defining strategy for digital marketing initiatives that advance HP’s open innovation, marketing effectiveness, customer support and business intelligence efforts across the company

• Driving Social Media activities in EMEA countries by building teams, aligning among all relevant stakeholders and defining a well working setup
• Responsible for and driving worldwide digital campaigns (HP Daviscup)
• Including Social Media, Mobile Marketing, emerging digital platforms and partnerships
• A key responsibility is to guide the emerging digital brand and business initiatives through Generating ideas and innovation
• Organized two open BarCamp, a CreativeCamp and a MobileCamp conference for HP

Hewlett-Packard
Country Manager Austria – Digital Marketing and hp.com (06/2005 – 07/2009)

• Responsible for country marketing activities on and around hp.com to drive business results via ongoing improvement of marketing effectiveness based on metrics reporting and the online transactional funnel, analyzing and researching.
• Leadership in Social Media- and Digital Marketing-activities: Consulting, informing and educating about opportunities and latest trends. Strong relationship with internal and external partners, agencies and companies.

Werbeakademie
Lecture (2010 – now)

• Teaching and educating students in the area of Digital Marketing and Social Media: Digital Mindshift, PR, Social Media, Digital Ecosystems, Open Leadership Social Media in Organizations, Digital Strategies Carreer 2.0 – New Roles and Responsibitlities, Community Management, Change Management.

neuwal
Initiator and President (2008 – now)

• Initiating and executing a blog for political activities in Austria – focusing on elections. neuwal started reporting around the national elections 2008 in Austria with interviews and blog-posts. Today, neuwal has got more than 200 interviews, a lot of images and videos.
• neuwal is also making some LIVE-discussions in form of a live-webstream with politicians on Thursday’s.

DRAFTFCBi
Account Management, Head of Technical Departement (08/2003 – 06/2005)

diamond:dogs
Internship (2002 – 2003)

• Internship in the area of programming and Project-Management during my study at the University of Applied Sciences in Hagenberg.

Phoenix SG Ltd., Burton on Trent, England, UK
Internship (2002)

• Internship in the area of programming and Project-Management during my study at the University of Applied Sciences in Hagenberg.

UNiQUARE Financial Solutions, Krumpendorf, Carinthia, Austria
Internship (Summer 2001, 2000, 1999)

Wörthersee Schifffahrt, Stadtwerke Klagenfurt
Internship (1996)

• Internship – working as a seaman on a ship at the Wörthersee.

beyond studying

• McDonalds Restaurant, Klagenfurt
• Mangolds Restaurant, Klagenfurt
• Monkey Circus, Velden/Wörthersee

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EDUCATION

2011
polycollege
Turkish

2008-2011
ASO – Academy for Systemic Coaching and Management
Systemic Coaching, Management Consulting and Executive Coaching

• graduating with Diploma in 2011
• Thesis: “Digital Mindshift”
• Peergroups, Team-Supervision, Personal Supervision
• 45 hrs. Personal Coaching (Dr. Peter Battistich, Mag. Karin Balluch, Ines Bartoschka, Mag. Tatjana Brandstetter, Dr. Edgar Falkner-Groier)
• Peergroups, Team-Supervision

2009
University of Vienna
Austrian Sign Language

1999 – 2003
University of Applied Sciences Hagenberg
Mediatechnology and -design

• graduated as Dipl.-Ing. (FH) (MSc, Master of Science) with honor.
• Diploma examination on “Law of Communication Media”
• Masterthesis: “Modelling Architecture Templates for Generating Web-Applications with UML”

College for Tourism, Kärntner Tourismusschulen KTS
Tourism and Management (1999 – 2003)

• Certificate of “Touristikkaufmann”
• Thesis on “New Media in Tourism”

Commercial Academy I, Klagenfurt
1999 – 2003

• A-levels
• Main subjects: Economics, English, Italian, Information Management

Bundesrealgymnasium Viktring
1999 – 2003

• High School focusing on Music: Piano, Guitar, Chior